“Have you tried it?” “Does it work?” “So cheap!” “There are dupes for everything!!!
The things being said in the opening questions are most likely about the line called The Ordinary. You’ve probably heard of it in the past half year or so, right?
DECIEM, a larger brand that carries several lines – all have different prices & effects. DECIEM by itself is described as “The Abnormal Beauty Company.” They carry one called Foundation & White RX, to name a few. Their most popular, however, is The Ordinary.
If you haven’t heard of The Ordinary by now, I might be a little surprised. I’m not quite sure how DECIEM pulled this off, but with virtually zero online/paper advertisements, The Ordinary became a cult-favorite line in the skin care community. Serums for $5! Oils for $7! DECIEM “Monkeys” (customer service employees) help you map out a personalized skin routine over email – for free. No one could figure out the catch. It seems that there is none. It’s good for beginners; good for old-timers, too.
I was introduced to The Ordinary thanks to an anonymous message on my Tumblr, telling me I should check out the brand’s prices. I was intrigued, of course – who can resist claims of $5 serums?! – but skeptical. I kept my distance for a while – but everyone else was way ahead of me. I watched the photos of these little bottles whisk down my Instagram feed. I tried to figure out what their “Advanced Retinoid” meant. Then…I started to hear that some products carried by The Ordinary contained some of the same (almost exact) ingredients as the Glossier Supers (Glossier’s famous trio of serums released last September).
Look – I love Glossier! (Duh) & I love using their products. But…no one can ever say no to trying a dupe that might be better than the real…right?
Still, I balked. I just didn’t feel like it. & then I got some Sephora sample rewards one day, & discovered Sunday Riley’s Good Genes. I was (obviously) floored…the results were incredible & an overnight difference was evident.
Buttt…Good Genes is over $100 for a not-very-big-bottle. I don’t have $100+ to spend on a single product. I wish I did! But I don’t. So, I started doing my research. I figured out what lactic acid was, what it did, & what it didn’t do.
A few months later, I was doing my nightly routine, browsing online as I waited for a mask to finish… & I came across (& read a review) of the Lactic Acid 5% on Into The Gloss – a serum I’d been happily using for over 2 months!
When ITG says it’s good, it’s good. When the Lactic Acid 5% got the ITG stamp of approval, I decided to give some others a go. I decided to get the Super Pure & Super Bounce “dupes” – as well as something completely unique.
Without further ado, here’s the list of products by The Ordinary that I already own; I’ll include a small wish list at the bottom & explain why each would be a good choice for my skin
I first bought the Lactic Acid because of my sad inability to regularly purchase something like Sunday Riley Good Genes. I quickly became grateful I’d found out about this product – even if I knew nothing about Good Genes.
The serums are either light yellow or a dusty brown rose color; the 5% is paler because it is less concentrated. Both have a gel-like consistency – not watery at all. It’s something I like putting between my hands then gently patting into my skin, kind of like an essence.
The serum smells rather odd – plastic-y yet sweet? – & has a tacky consistency even after it’s dried. That’s the only thing I don’t like about the serum(s); bad smells don’t matter to me – as long as a product works, it’s fine!
I noticed brighter, fresher skin & fading dark spots & scars. This got better as time went on. As with all acidic products, I take extra time to ensure that my face (& body) are protected. Remember – AHAs & other peeling products make your face more sun-sensitive!!!
After I used about 3/4 of the 5% serum, I decided to go for the stronger one to see if it would make a difference. I should say: I don’t think it does. The 10% is slightly more jelly-like in texture, & is a darker color. It might tingle a bit more, too The end result, however, is exactly the same as I have seen using my 5%.
I’ve gotten many questions as to whether the 5% vs 10% have different/better results. I’d have to go with no. perhaps, if your skin is less sensitive or oily-type, you could go for the 10% to start off – it might penetrate more easily. For me, however, I saw no difference in the strengths, & next time I refill, I’ll probably go with 5% again. It feels the same, is gentler on my skin, & I can’t notice a difference in results. All good!
Described as a “10-minute peeling solution,” you may have seen this on various Instagram stories – more as a joke, since it’s hard to take an attractive selfie with this stuff on your face; you’ll end up looking like you were in battle.
Despite all the blood/vampire jokes (seriously, make sure you’re wearing something you don’t mind getting stained, just in case) this stuff works. It may be a great introduction to those curious about products like the Herbivore Blue Tansy Mask, or the Drunk Elephant Babyfacial – but those who don’t want to spend $40-80 just out of curiousity.
If you’re looking for a cheap, effective resurfacing masque, this one might be the one for you.
I will say it feels more intense on the skin as opposed to the Herbivore or Drunk Elephant products – & the results aren’t necessarily as good. Still – when I use this, I look & feel brighter/softer in the following days. I just have to be careful to leave it on for only ten minutes (the stuff burns) & to wash all of it off. When using this masque, I only find it necessary to use once a week. It’s that tingly! It can also be a bit drying. If you have dry/sensitive skin, I wouldn’t say it’s a product that gets a hard “no” – I’d just say tread carefully!
This product has barely any scent to it, & the liquid, although thick & gel-like in texture, dries down on the face very quickly. The only two things truly noticeable about the product are its color – & its burning (yet) effective sensation.
This was what everyone was telling me to get as a replacement to my Glossier Super Bounce. I’ll admit it – I was doubtful at first. Eventually, however, curiosity took the better of me & I ordered a vial about 2 weeks ago.
Firstly: oh boy, is it great!!!
Secondly: I feel like a fool not to have purchased this earlier.
This serum is truly great – probably my favorite thing by The Ordinary that I’ve tried. It has no scent to it – it’s just cooling, hydrating, soothing – I could go on. It has a slight tackiness when it dries down, but I’ve found this to be the case with most (if not all) Ordinary products I’ve tried.
I had a bit of a reaction on my face last week & I cut my routine down to the essentials…I added this on, however. I’m convinced my face calmed & cooled down more quickly because of this product. If a Glossier Super can be duped, this is the dupe for Super Bounce Serum. Good product, good quantity, low pricetag.
Again, I was told, another perfect Glossier dupe – this time for Super Pure Serum. Some of you may know that Glossier’s Super Pure Serum is something I use every day, no matter what – it’s a holy grail for me, it’s improved my skin exponentially – so I was doubtful when someone told me that this serum was a dupe for it. I was also curious. Super Pure is $28, right? If a $6.80 serum felt the same as Super Pure, & had the same results, I’d certainly be reconsidering my favorites. So – I got it. & I used it for a week straight.
First impressions: same texture as super pure: a watery gel. There was no strong scent to it; no overpowering chemical scent. It feels very cooling & refreshing when first applied.
Then – & this is what I don’t like about the serum – it dries down tacky.
This is the big difference between Super Pure & Niacinamide 10% + Zinc 1%. Yes, they contain an extremely similar list of ingredients. But the Ordinary’s “dupe” dries down tacky, & doesn’t reduce inflammation or redness as well as Super Pure does, in my opinion. It’s also slightly drying – Super Pure never dries out my skin. That was another thing to consider. While this is a great clarifying serum, it is more drying than Glossier Super Pure & it does not reduce redness as well. I think by itself, it’s a good serum…but it’s not close enough to the Glossier Super Pure to be called a dupe. Dupes are supposed to perform almost identically to the original product. In my opinion, this one does not. If you want a dupe for a Glossier Super, go for The Ordinary’s Hyaluronic Acid – it’s a great dupe for Super Bounce.
So…let’s go back to the question I’ve been getting all the time lately: “What do you think of The Ordinary?”
I think they’re an amazing company. They’ve grown exponentially in a very short time. They’ve kept their prices lowest of the low. This allows “skin care newbies” to feel comfortable. It’s very intimidating when you’re new to skin care & only see talk about products that are over $40. The Ordinary is a great source for those new to the skin care scene because of their inexpensive yet effective products.
It’s also great for people who’ve been “into” skin care forever. Who can say no to a bottle of 100% Organic Cold-Pressed Rose Hip Seed Oil – for less than ten dollars?
I would recommend The Ordinary as a brand to anyone – & I often do just that. I would, however, advise you to regard The Ordinary as their own brand. Might you find some dupes for more expensive products? Absolutely! But don’t expect everything to be a copy. I think The Ordinary is very focused on its own message. You don’t to be looking for a dupe to shop their products. They will provide you with quality skin care (& customer service) no matter what. They’ll help you come up with your first-time skin care regimen…or help you refine/add to it. It’s just a great, affordable brand that’s been getting a lot of buzz – for very, very good reason.
What’s on my wish list for The Ordinary?
Well, as I type this, I am adding The Ordinary’s Rose Hip Seed Oil – the Marula Oil is also on my eye…as soon as it’s back in stock. Those are the two I have my eye on…especially the Marula. Drunk Elephant sells one for $70 – The Ordinary’s is under $10…which is why it’s always out of stock. A girl can dream, though!
Rose Hip Seed Oil reduces redness & calms inflammation – a great thing to have on any top shelf! I’m was using a Mario Badescu rosehip oil that was much more expensive than The Ordinary’s. I can’t wait to give this cheaper one a go – my sources say it’s incredible.
Like I said – I have absolutely nothing bad to say about The Ordinary! They provide quality service & products; they make everything easy to read/learn about on their site; they give good recommendations. They keep rolling out new products: their foundation drops were all the buzz about a month ago, & they’re coming out with some very cool-looking Vitamin C products that I’m very excited for. Because of all this buzz, shipping can be slow – especially when a new product drops. It can take up to two weeks to get a product.
Once I noticed Beautylish was carrying The Ordinary, I started shopping that brand through Beautylish. Shipping is slightly faster – but my favorite thing about Beautylish x The Ordinary? The stickers that come with every order (as seen in cover image). A small sheet contains labels like “1” “2” or “3.” Some say “Niacinamide” or “Vitamin C.” It’s great for someone trying to build a regimen who has trouble keeping track of the steps to their skin care. It’s great for me too – I’m a Glossier aficionado, after all. Who doesn’t like free stickers with a skin care order?
What Ordinary products have you tried? What are you thinking of trying? Are there any favorites – or hates? Let me know your thoughts in the comments!